The BottiVerde Group Inc.  
The The BottiVerde Group Inc.  Group®

Web Site Planning Worksheet

When used in conjunction with the Web Site Design and Maintenance Agreement and the Web Page Content Worksheet this questionnaire will improve communications between you and The BottiVerde Group Inc. Print it and have it at hand when you discuss your project with your BottiVerde representative. After we've filled in the blanks as we talk on the phone, please make a photocopy for your records, and mail a signed copy to to your BottiVerde representative. It will serve as a written memorandum of our mutually agreed upon plan.

Organization Name: __________________________

1. Purpose
Give the most important purpose a "1", next most important a "2". Leave blank those which do not interest you at all.

__ To gain a favorable impression of the company or organization.
__ To develop a qualified list of prospects
__ To sell products directly taking credit card information over the Internet
__ To encourage potential customers to contact us by phone or mail to consummate a sale.
__ To make available product information and price lists to distributors.
__ To make available product information and price lists to customers.
__ To strengthen brand identification.
__ Other _______________________________________________________

2. Site Organization

Please label pages you desire and cross out the rest.

Typical Web site

Total number of pages decided upon ________________

3. Site and Domain Names

Site Name on Masthead: ____________________________________

Domain Name It must be registered Though your Internet Service Provider and approved by InterNIC before you can use it. You may check the availability of your domain name at:

Domain name ____________________________     ___Desired ___Already Registered

4. Masthead Graphic
__ Company Logo incorporated in the masthead graphic? If so, please enclose a color copy, or computer ready graphic.
__ Photo or drawing of product?

__ Typeface preference __________________________________________

__ Preferred colors in palette _______________________________________

__ Other ideas _________________________________________________________

5. Color and Accents

For the most part, we recommend a white background for best readability and contrast, with a band of color or a pattern running down the left margin of the Web page. Your preference:


Design may also include color accents such as

  • Lines compatible with color scheme
  • Bullets or other symbol for menu items.

    May we include a discrete link at the bottom of the welcome page which reads "Web site Designed by The BottiVerde Group Inc."? (You are under no obligation to say yes.)  ___Yes ___No

    6. Navigation System

    The navigation system of all our Standard Web site Packages includes:

    • Links from the front page and sectional pages to every page in the collection to enable Web search engines to "spider" and index content on every page.
    • Colored bar "Image Map" with a brief word or two indicating each page -- or, in larger sites -- each section of the Web site. This appears at the bottom of every page. In some sites we put this both top and bottom. You are limited to a maximum of about eight (8) selections on this image map. We use server side image maps to make it easy to expand the site at a later time without having to change the coding on each page of the site. For this reason, and to keep costs down, we do not include separate "buttons" on our standard sites.
    Optional Systems. Circle those you wish incorporated in your site.
    • Left-Side Image Maps (server-side) are especially useful on larger sites. They can allow more detail than an 8-item bottom image map, and can enable visitors to see from any page how to get to any other. These may be white or light-colored over a dark left-side color or pattern, or black or dark over a light left-side color or pattern. (Extra charge)
    • Left-Side "Buttons" can be used, but we do not recommend them, since they are more expensive and time consuming to maintain when a change or addition is made to the system. Also, it takes significantly longer to load many buttons than an image map of the same area.
    • Frames We do not recommend frames.

    7. Basic Page Elements

    These are the important items which appear on nearly every Web page on your site (except the "home" page).

    • Page titles which show at top of Web browser only
    • Top-of-page graphic based on the design of the masthead graphic
    • Page Title in larger type. Heading Font Style: ________________
    • Text. Body Font Style: ___________________
    • Image Map by Image Map bar
    • Standard company ID near bottom of page
    • E-mail response link to the following e-mail address: _________________________
    • Copyright and trademark information in small print at the bottom of every page. What registered trademarks, trademarks, and service marks does your company want to indicate here?


    8. Photos and Graphics

    Our contract includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us.

    • Clip art
    • Photos you supply either by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette.
    • Stock photos obtained from Photodisc (, Corel (, or Publisher's Depot ( Write down the photo number and inform us of your choices, and which page each photo goes on. We can help you select the photos, but will bill you for our time at our hourly rate.

    9. Registering and Advertising Your Web site

    • Advertising your Web site to Web search engines that index the Web
    • Giving customers a good reason to come by offering them something
    • Finding industry-wide linking pages and negotiating reciprocal links to and from their Web pages.
    • Purchasing Web advertising
    • Becoming active in several of the thousands of Internet news Group Inc.s and mailing lists
    • Developing a "signature" mini-ad attached to all your e-mail messages
    • Making your Web site part of one or more of the many "malls."
    • Including your e-mail and Web addresses on all your company's print literature, stationery, and display advertising
    • E-mail newsletters
    • Webrings
    Information about number of visitors to your Web site can usually be obtained from your Internet Service Provider, from statistics generated daily by such programs as WWWSTAT, GETSTATS, or Analog on the host computer. We do not include page counters on our Standard Web site Packages

    We submit your information to Web search engines to "register" your Web site after final payment is received. Before doing this we work with you to get 50 to 100 keywords and a carefully constructed 25-word sentence contain the most important keywords.

    10. Maintenance and Updating

    Package prices include minor updating of up to one hour per page over the first six months of the contract. This covers minor price changes, product changes, etc. Excessive changes to the content is billed at our hourly rate.

    Target Date for final payment to be made and your Web Site to be advertised: _____________

    On behalf of my organization I approve the above plan which I have developed with The BottiVerde Group Inc. to construct a Web site, and I authorize The BottiVerde Group Inc. to use this Web site Planning Worksheet as the basis of the project.

    Signature _____________________________________ Date _________________


    © Copyright 1996, The BottiVerde Group Inc.®